About | Jason Murray

Hey, I'm Jason—independent creative director, art director & content creator.

At Amazon’s Brand Innovation Lab, I helped Fortune 500 companies like PepsiCo, Coca-cola, Kraft Heinz, & Unilever creatively infiltrate the Amazon empire of brands, while driving gen AI innovation.

Before that I worked at BBDO & Huge, inc. launching brand platforms & campaigns for brands like Mars-Wrigley, Ocean Spray, SC Johnson & Brooks Running.

I run a newsletter, podcast, & website called The Toolbox. I help creatives build careers on their own terms, unleashing all the tools and secrets.
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Reach out! Let's work together 🤘

Contact → jason@jasonmurray.com

Services

Creative Direction & Art Direction
Advertising Ideation (Activations, Film, Campaigns & Platforms)
Content Creation, Partnerships & Production
Consulting (Advisory & Strategic Oversight, or 1:1 Coaching)

Speaking & Workshops

I love teaching & helping other creatives succeed. Example topics:
Think Like a Creator - Unlock the craft, instincts, and storytelling that give your ideas scroll-stopping power.
Creative Influence - How to build a creative career on your own terms, at work & online.
How to Fake Being an Extrovert - The introverted creative's guide to corporate success & beating extroverts at their own game.
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Select Clients

Amazon
Adobe
Lululemon
Brooks Running
EA Sports
Logitech
Coca-cola
Vitaminwater
PepsiCo
Kraft Heinz
Unilever
Kellogg's
Ocean Spray
Mars-Wrigley
SC Johnson
Bayer
Champion
Shopify

Experience

SWET STUDIO (January 2025-present)
Owner, Creative Director
OK COOL (August-October 2025 *contract)
Head of Creative
Amazon, Brand Innovation Lab (January 2022-2025)
Associate Creative Director
Huge (April 2021-December 2021)
Senior Art Director
Energy BBDO (May 2018-March 2021)
Senior Art Director
BYU AdLab (2016-2018)
Content Creator, Creative Director
BYU IS (2015–2016)
Motion Designer/Editor

Featured

How to Level up Your Art Direction

Breaking & Entering Podcast

Sweathead, A Strategy Podcast

Business Insider

Recognition