Creative AI at Amazon

Amazon

What can I show you?

What makes my AI work at Amazon unique is a lot of it isn't public. Unlike my campaign work, I can't show you the community I built and education workshops I led for teams across Amazon Ads & the Brand Innovation Lab. I can't show you the training & consulting I did with AI science teams helping them build AI models that generate at a higher aesthetic quality. I can't show you how I collaborated with design technologists to rethink creative workflows and prototype experiences that could make creative collaboration more rich and imaginative. Most of these products will never be public.

But I'll share my evolving philosophy around generative AI in the creative world:

Adapt quickly. Execute carefully.

Reach out if you want to discuss further: jason@jasonmurray.com

Read About It

Innovation at Amazon
Amazon Ads | Video Generator
Tech Crunch

Amazon Ads
Video Generator

I collaborated with the AI science teams building tools like this Video Generator for Amazon Ads. I raised the visual bar and educated non-advertising geniuses on key creative and art direction principles that would lead to more tasteful outputs. I can't dive too deeply but essentially developed a toolbox of art direction themes, assets, language, and prompts to fuel our custom models and enable products like this.